At the end of May 2009, Wellington was chosen as the location for two ads promoting US telecomms company, US Cellular. With an ambitious brief calling for helicopter shoots, monstrous creatures and a street party atmosphere, Film Wellington pulled out all the stops collaborating with local company Helipro, to promote the Capital as film friendly as well as scenic, stunning and party central. The case was made and the director and location scout were convinced Wellington was perfect for their job.